A 4 billion announcement that (almost) went unnoticed…

💰 Sound familiar?

On March 3rd, Prime Minister Justin Trudeau announced the launch of the Canadian Digital Adoption Program (#CDAP).

The goal?  To help small and medium-sized Canadian businesses increase their online presence and accelerate the adoption or upgrade of digital technologies to become more competitive and productive.

This initiative is in addition to the “Offensive de transformation numérique (OTN)” of the Quebec government announced just one year ago. The OTN is complementary to the ESSOR program administered by Investissement Québec and will also devote $130 million to the digital transformation of Quebec businesses.

It is to be hoped that these programs will have the desired effect.

In short, the color is clearly announced. I have attended the program’s information sessions and will share the highlights with you shortly.

Have you taken stock of your digital maturity? Are you ready to make a bold digital shift?

This text was originally published on LinkedIn in March 2022.